London Design Gold

2024

Birdhouse

Entrant Company

Lingou Li

Category

Packaging Design - Animals & Pets

Client's Name

Birdhouse

Country / Region

United States

Many pet birds are neglected by their owners, while some of the existing manufacturers continue to produce harmful and unhealthy products that could result in fatal diseases. Enter Birdhouse, a hypothetical company dedicated to solving these problems and building a healthy, safe, and eco-friendly brand for beloved pet birds.







We offer human-grade, nutrition-balanced food recipes that promote longevity for birds. Our packaging includes clear infographics and instructions, ensuring that consumers have the basic knowledge necessary to care for their pet birds properly, while also preventing overfeeding and fatal food choices.



To aid pet bird owners in choosing the right food, we've introduced varied packaging sizes tailored to the dietary proportions needed by birds. Moving beyond the one-size-fits-all 5lb bag, we offer smaller packs for seeds and larger ones for pellets and veggies, the mainstay of a bird's diet. This simplifies the selection process, helping customers quickly find the suitable package size for their bird's needs, and cuts down on confusion.



In addition, we produce all-natural toy sets that are easily shreddable and recyclable, with interactive toy skeletons that help preserve natural resources. Finally, we package all of our products in eco-friendly, recyclable materials.



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