London Design Silver

2024

MIN SHAN NONG YE

Entrant

East Awaken Brand Design (Chengdu) Co.,Ltd

Category

Communication Design - Company Branding

Client's Name

Country / Region

China

MIN SHAN NONG YE, inspired by natural mountains and rivers, integrates the enterprise's field of operation and local natural landscape. Simulating the geographical features of a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this logo adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.

This logo is formed through one-stroke shaping, making it minimalist but recognizable. The drawing in the middle looks like rolling mountains, water ripples, and wheat waves, embodying the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. This logo takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and original products and catering to users' pursuit of healthy lifestyles.

This logo combines regional characteristics, natural aesthetics, and enterprise spirits. The unique visual elements and color schemes are reminiscent of the enterprise's field of operation- original and healthy agricultural products, reducing communication costs and enhancing brand recognition.

Credits

Yang Yanjun
More Silver Winners
Communication
2024
London Design Awards - Type Something For Me
G Axis Press

Entrant

G Axis Press

Category

Communication Design - Printed Publications

Product
2024
London Design Awards - Stay with you as always
Zhang Quan/ Li Linshan

Entrant

Freelance

Category

Product Design - Sustainable Living / Environmental Preservation

Product
2024
London Design Awards - GREEN THUMB ECO-WATERING NOZZLE FAMILY

Entrant

Ningbo Aokal Garden Tools Co.,Ltd

Category

Product Design - Tools

UX Design
2024
London Design Awards - WanderWomen

Entrant

Yitong Wang

Category

User Experience Design (UX) - Travel