Steel Orange Realm

About The Entry

The site is in an old building. The owner is a manufacturer and distributor of tires for buses and trucks. The company's products are mostly steel and other metals. Based on the ideas provided by the owner and the branding, the designer named the project "Steel Orange Realm". The bright orange of the corporate identity symbolizes vitality and innovation and is paired with stainless steel and other materials to create a contrasting color palette. The slightly industrial style of the modern technological office emphasizes the sense of visual extension. It is as if people have entered a distant tunnel, bringing a sense of infinite possibilities and exploration.



Highlights include customized cabinets and circular corridors. The cabinet display area allows foreign customers to touch the tires directly to enhance the interactive experience. The rounded corridors are in contrasting colors of orange and black. The orange design on the floor creates the visual effect of a road leading to a tunnel, subtly echoing the brand's truck tire image. The overall design emphasizes functionality and practicality, while also incorporating modern technological elements to create a robust and futuristic workplace.