THE MOM NEXT DOOR

As the inaugural flagship store for the THE MOM NEXT DOOR brand entering the Shanghai market, we aimed to uphold and celebrate the brand's unique character defined by both naturality and warmth. In spatial design, we drew inspiration from rustic, back-to-basics rural elements, integrating natural features with simple textures, with the goal of creating a dining space that is both intimately close to nature and brimming with affection, marking Neighbor Mom's first foray into Shanghai. We planned an open entrance featuring the classic design element of eaves, gently guiding customers to reminisce about childhood meals under old brick-and-tile structures. This arrangement sought to subtly forge a warm and familiar ambiance, where every guest, upon entry, feels transported back to a nostalgic past, rediscovering the purity and simplicity of dining. With cost-effectiveness in mind, the entire space utilized materials such as washed stone, wood, and wrought iron—economical yet rich in texture. These choices not only controlled costs but also endowed the space with a primitive yet refined aura through their distinctive textures and inherent beauty. With cost-effectiveness in mind, the entire space utilized materials such as washed stone, wood, and wrought iron—economical yet rich in texture. These choices not only controlled costs but also endowed the space with a primitive yet refined aura through their distinctive textures and inherent beauty. We opted for an unadorned approach, employing streamlined wrought iron sheets to simulate the form of eaves in a simplified manner, thereby balancing the ambiance and elegance of the space. Furthermore, we incorporated lightbox elements to showcase brand characteristics in a subtle yet effective manner, ensuring visual appeal while accurately conveying brand values, allowing customers to subtly connect with the brand from the moment they step in. This space narrates a tale of balance and fusion—the dialogue between tradition and modernity, the coexistence of natural materials and人为 design, and the pursuit of profound expression through minimalism. Through meticulous attention to the customer experience, our intention was for every visitor to find a sense of belonging within this ambiance.