2024

-Let's Fashion Forward

Entrant

Koikreative

Category

Communication Design - Campaigns / Advertising

Client's Name

Swire Properties, Taikoo Li Sanlitun

Country / Region

China

Gallery

London Design Awards Winner - -Let's Fashion Forward

About The Entry

In April 2023, Taikoo Li Sanlitun introduced their new slogan, "Let's fashion forward.” To reflect their new branding, we redesigned their mini-program (CRM system) with a 3D virtual city to provide a unique sensory experience to users. The improved extensibility connects online and on-site activities, creating tremendous commercial potential.