London Design Silver

2024

SNUG SOCKS

Entrant Company

SZ JIE LI ENTERPRISE CO., LTD

Category

Product Design - Accessories

Client's Name

Country / Region

Taiwan

SNUG SOCKS is a product that aligns with the sustainable development goals (SDGs) 3, "Promoting Good Health and Social Welfare", 12, "Ensuring Sustainable Consumption and Production Patterns", and 15, "Maintaining Terrestrial Ecology". Comprised of recycled yarn from PET bottles, combined with silver ions, wood pulp, and other natural materials, the product embodies a commitment to sustainability. Furthermore, the incorporation of an ergonomic weaving method, Y-shaped heel positioning, and seamless stitching technology enhances attributes such as deodorization, comfort, and environmental protection.



SNUG SOCKS' main goal is to "address consumer issues with a strong sense of purpose." We are committed to ensuring that our products are safe, healthy, effective, and long-lasting in order to combat the waste generated by fast fashion and contribute to a circular economy. Our range includes odor-control hosiery and functional socks designed to regulate temperature and provide comfort, all developed with the consumer's needs in mind. We believe that socks are not just a fashion accessory, but an essential functional item in everyday life.



This product focuses not only on functionality but also on pursuing a sense of fashion. It aims to provide consumers with a comfortable wearing experience while allowing them to showcase their personal style and taste. The color scheme of the hosiery includes dirt-resistant black, grey, navy, and colorful macaron tones. This not only enhances the product's appearance and caters to different consumer preferences, but also makes it suitable for various occasions and strengthens the brand's recognition.



Taiwan, being an island country with a humid climate, often leads to sweaty feet, causing bacterial growth and smelly feet. To address this issue, our team has developed S.TOP+, a patented silver ion composite odor-absorbing fiber. This innovative material not only prevents bacterial growth and absorbs moisture, but also provides excellent breathability. Moreover, it contributes to achieving Net Zero carbon emissions. The deodorizing performance of the hosiery has been verified by SGS, showing a deodorizing effect of over 99%.



SNUG SOCKS are not your typical deodorant socks. They are made from natural or recycled materials and use an exclusive S.TOP+ composite functional yarn.

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