London Design Gold

2024

Great British Library Childhood Dreams Collection Cards

Entrant Company

Shanghai ZhenYouQu Cultural Creative Co., LTD

Category

Packaging Design - Limited Edition

Client's Name

Xiaoxin Shou

Country / Region

China

Great British Library Collection Fantasy Childhood Dreams Collection Cards represents a collaborative cultural and creative initiative between Shiningsoul and the British Library. This collection consists of 216 cards across 12 categories,, based on the extensive resources of the children's literature collection at the British Library. It highlights more than 100 original illustrations from children's stories, including Alice in Wonderland, The Wizard of Oz, Little Red Riding Hood, and Cinderella. Notably, several of these illustrations have been authorized by the British Library for the first time, giving collectors a rare and valuable visual experience.

The illustrations and covers of children's classics have been considered as everlasting cultural icons and cherished memories across generations. The design team screened out the most treasured editions of classic children's books from the British Library’s collections, including The New Wizard of Oz published in 1906. This edition is believed the most iconic and distinctive edition as it gives many individuals the very first access to the story. From the chosen classics, the team identified the most iconic illustrations without altering the integrity of the original pictures, reworked some pictures in details to enhance the narrative and facilitate a smooth adaptation to the card format. This innovative approach reinterprets the classic visuals and narratives, allowing individuals to preserve them in a new and durable manner. The intact packaging and creative design elevate it beyond mere product value, transforming it into a collection that embodies significant literary, artistic, and emotional worth. This distinctiveness holds significance not only for card enthusiasts and players, but also for those keen on literature and art.

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