Chengching Lake Baseball Stadium Rebranding Design

About The Entry

Chengching Lake Baseball Stadium is in Niaosong District, situated between the heart of Kaohsiung City and the continuously developing suburban corridor. Chengching Lake Baseball Stadium has witnessed the budding and fluctuating history of Taiwanese professional baseball since its inauguration in 1999, nearly 25 years ago. In 2023, the Kaohsiung City Government's Sports Development Bureau initiated a phased large-scale renovation, and the stadium was reopened for professional baseball games in April 2024.

This project design encompasses open public spaces and areas for resident units, breaking away from conventional spatial frameworks with curved shapes and the colors associated with baseball as the central design themes. Starting with site identity design, the project spans the identification application system, indoor and outdoor signage systems, and space renovation. Design elements are drawn from Chengching Lake, the site's architecture, and the representative details and cultural symbols of baseball, combining to address the multifaceted design needs of this project. The landscape, site environment, and sports culture are interwoven to form a continuous relationship, condensed and connected to all design planning elements.

A magnificent structure, awaiting the resurgence of layered sports culture from the land, it invites gatherings and serves as a stage welcoming the future. Through this project, Chengching Lake Baseball Stadium is restructured and redefined, establishing a new "presence" and transforming into a new chapter that brings honor to Kaohsiung.