HONOR Flagship Store (Kuanzhai Alley, Chengdu)

The HONOR Flagship Store (Kuanzhai Alley, Chengdu) is an innovative space that integrates traditional culture and modern technologies. Built on a 300-year-old ancient residential courtyard in western Sichuan, this project incorporates grey tile elements into modern designs, exuding a classic vibe through the "grey tiled rooftop reflection in the water feature". During the construction, we respected and restored the original layout of historic buildings, well preserving the city's historical heritage.

This project pursues innovative designs as well as new user experiences. The elegant structure of ancient buildings and art installations with local characteristics provide a novel product experience model. The circulation paths introduce the landscape design of classical Chinese gardens to deliver a rich sensory experience. The specially established cultural and creative art exhibition spaces blend corporate culture, Chengdu culture, and Kuanzhai Alley culture, immersing consumers in the charm of technology and giving them a unique cultural experience.

The HONOR Flagship Store (Kuanzhai Alley, Chengdu) is not only a retail store but also an experience center full of culture and technology. With innovative designs, it aims to enable every visitor to feel the perfect integration of the traditional culture of western Sichuan and emerging technology. This project is a design work yet an innovative combination of culture and technology.