London Design Silver

2024

Cashee - banking for the youth in MENA region

Entrant

The Gradient

Category

User Experience Design (UX) - Finance / Banking

Client's Name

Cashee Tech

Country / Region

Ukraine

Cashee is a UAE-based digital banking platform tailored for teenagers in the MENA region. Cashee is on a mission to encourage financial literacy and financial inclusion for youth.

It provides teenagers with a free digital banking app and prepaid card to manage their money effectively while offering parental control over children’s transactions. Parents can use the Cashee app to transfer money to their children and set flexible controls on how much they can spend.

Cashee is not just a banking app—it's a comprehensive financial platform designed to empower users with the knowledge, tools, and resources they need to achieve financial goals. It offers a comprehensive financial education experience through interactive modules, quizzes, and tutorials to empower users with the knowledge and skills they need to make informed financial decisions.
Through innovative technology and an exceptional user experience, Cashee strives to make a positive social impact in the MENA region by enhancing financial literacy and promoting financial inclusion.

Credits

Founding Partner & Design Director / The Gradient.
Oleg Gasioshyn
Senior Designer / The Gradient
Viktor Hotskivskyi
Associate Partner / The Gradient
Sasha Shumylo
More Silver Winners
Product
2024
London Design Awards - ALGAELYSET - algae carbon sink trading product
Cheng,Chieh-Hsing

Entrant

Shih Chien University

Category

Product Design - Sustainable Living / Environmental Preservation

Packaging
2024
London Design Awards - Vocational Education Achievement Booklet Vocational Impact

Entrant

Wish Design

Category

Packaging Design - Rebrand

Interior
2024
London Design Awards - Chuancheng·Heritage
Chongqing Exhibition Hall

Entrant

Zhouling Decoration Design Co., Ltd

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

UX Design
2024
London Design Awards - Figurative work book Sandhi Vowels in Sanskrit
Tatyana Urbanovich

Entrant

Freelance

Category

User Experience Design (UX) - Education