London Design Silver

2024

Cashee - banking for the youth in MENA region

Entrant Company

The Gradient

Category

User Experience Design (UX) - Finance / Banking

Client's Name

Cashee Tech

Country / Region

Ukraine

Cashee is a UAE-based digital banking platform tailored for teenagers in the MENA region. Cashee is on a mission to encourage financial literacy and financial inclusion for youth.



It provides teenagers with a free digital banking app and prepaid card to manage their money effectively while offering parental control over children’s transactions. Parents can use the Cashee app to transfer money to their children and set flexible controls on how much they can spend.



Cashee is not just a banking app—it's a comprehensive financial platform designed to empower users with the knowledge, tools, and resources they need to achieve financial goals. It offers a comprehensive financial education experience through interactive modules, quizzes, and tutorials to empower users with the knowledge and skills they need to make informed financial decisions.

Through innovative technology and an exceptional user experience, Cashee strives to make a positive social impact in the MENA region by enhancing financial literacy and promoting financial inclusion.

Credits

Founding Partner & Design Director / The Gradient.
Oleg Gasioshyn
Senior Designer / The Gradient
Viktor Hotskivskyi
Associate Partner / The Gradient
Sasha Shumylo
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