London Design Gold

2024

Goodbye, Icarus

Entrant Company

Lingyi kong

Category

Communication Design - Printed Publications

Client's Name

Mars Pharaoh

Country / Region

United States

Goodbye Icarus is a graphic novel printed and published in Providence, USA, at the end of 2023. This work navigates the tension between possibilities and limitations through experimental use of programming languages and book structures, aiming to bridge the gap between the digital and the physical. It examines the contemporary relevance of mythological narratives by intertwining the myths of Jingwei Filling the Sea and Icarus' Wings—two tales with similar themes but drastically different outcomes.

The book’s design pushes the boundaries of visual language through innovative programming experiments and editorial techniques. By incorporating visualizations of the interactive technology, the work seeks to expand the storytelling potential of the book format, opening new pathways for book narrative exploration.

More Gold Winners
Communication
2024
London Design Awards - INEOS Automotive Identity
INEOS Automotive

Entrant Company

Wonderhood Design

Category

Communication Design - Company Branding

Product
2024
London Design Awards - PULX

Entrant Company

Shenzhen SKE Technology Co., Ltd.

Category

Product Design - Hobby & Leisure

Architectural
2024
London Design Awards - KSA Pavilion at Expo 2023 Doha
Ministry of Environment, Water and Agriculture of Saudi Arabia (MEWA)

Entrant Company

UOOU studio

Category

Architectural Design - Institutional 

UX Design
2024
London Design Awards - JourneyLink

Entrant Company

Freelance

Category

User Experience Design (UX) - Travel