vivo X Fold3 launch event

The vivo X Fold3 launch event creates a unique blend of work-life synergy, catering to ambitious professionals seeking balance between career and family. Designed as an immersive experience, the X Fold3 space highlights its powerful features through dedicated zones for product exploration, including vivo’s signature AI large model technology, professional ID photo booths, and a seamless three-device integration experience, illustrating the smartphone’s contribution to high-efficiency, high-quality living.

Timed to coincide with the bustling spring recruitment season, the X Fold3 launch empowers job-seekers with a hands-on showcase of tools to boost their career journey. This strategic positioning, coupled with in-depth features designed for the workplace, provides users with practical skills and confidence for their career advancement.

In partnership with Wanda Group’s national recruitment fairs, the event covers 30 Wanda plazas, kicking off with a launch ceremony that extends vivo’s reach across prominent commercial hubs. Engaging presentations, experiential booths, and activities, such as image-taking sessions and AI interactions, directly address the core needs of the target audience, prompting user engagement and on-site conversions.

The event fosters connection through in-store and outdoor experiences, personalized gifting, and proactive user engagement. All touchpoints cater to professionals by providing relevant tools, while curated gifts like commuter bags enhance brand loyalty and appeal, both in-person and through social platforms.

Creatively, the design maximizes a compact 30㎡ space with a visually impactful linear layout, fully utilizing each element to deepen product impression. Every aspect of the experience—from the design to interactive career-focused scenes—enhances the X Fold3’s image as a comprehensive lifestyle tool. Flagship photography, multi-device productivity, and AI features guide visitors toward an emotional appreciation of the product, translating real-life scenarios into compelling purchase drivers.

By positioning vivo stores as hubs of community interaction, the X Fold3 launch fosters community bonding, enhances local commerce, and promotes a balanced work-life approach. With its eco-friendly materials and commitment to sustainable values, vivo integrates environmental awareness, aligning with consumers who value innovation, connectivity, and social responsibility.