New Visual System for the Support Area

About The Entry

Shanrongshangwu is an innovative platform that surpasses traditional shopping apps. It offers a convenient online shopping experience and integrates social responsibility into business development. As a financial e-commerce platform under China Construction Bank, Shanrongshangwu is dedicated to implementing the national strategy of support and rural revitalization. Through a shopping model centered on the products of supportive policies, it brings agricultural goods from remote areas into households nationwide, achieving both commercial and social value.

Shanrongshangwu’ s innovation in the shopping process lies in its departure from the traditional profit-driven model, instead constructing an ecosystem primarily focused on poverty-alleviation products. The platform creates special channels, sets up dedicated supportive sections, and waives certain fees to support the sale of unique products from impoverished regions, directly or indirectly contributing to increased income and support for registered low-income populations. Additionally, Shanrongshangwu utilizes advanced technologies like big data and AI to enable precise marketing and personalized recommendations, enhancing the user experience and satisfaction.

The new visual system of Shanrongshangwu app offers a clear, inviting interface that provides a pleasant shopping experience. The app’s harmonious color scheme and comfortable visuals create a warm, friendly atmosphere. Icon designs are simple and clear, and the layout is thoughtfully organized, allowing users to browse and select products easily. When showcasing the products of supportive policies, Shanrongshangwu skillfully uses images and descriptions to share the story behind each product and the unique culture of the regions they come from, enabling users to feel the sincerity and warmth from afar as they shop.