London Design Silver

2024

SK D&D_D&D EPICS

Entrant Company

SK D&D

Category

Packaging Design - Packaging Design / Other__

Client's Name

SK D&D

Country / Region

South Korea

Design Statement

This commemorative archive celebrates SK D&D's 20-year architectural legacy through a sophisticated packaging design. The project transforms two decades of architectural achievements into an interactive storytelling experience, where each building becomes a carefully curated postcard collection. The design language mirrors architectural elements through minimalist aesthetics and tactile materials, creating a premium keepsake that honors the company's journey of shaping urban landscapes.



Marking SK D&D's 20th anniversary, this project reimagines corporate archiving through the lens of architectural storytelling. The concept "Accumulation of Time through Architecture" guides the design, translating buildings into collectible art pieces. Each postcard captures not just a structure, but a moment in the company's history, creating a temporal journey through SK D&D's contributions to urban development. The design transforms architectural documentation into an intimate exploration of space and time.



The package employs architectural minimalism in its purest form. Its exterior texture directly references building materials, creating a tactile connection to SK D&D's projects. The stepped unboxing sequence mirrors the layered nature of architectural discovery, while premium materials and precise engineering reflect the company's commitment to excellence. A central narrative card anchors the collection, providing context for this architectural journey.es.

Credits

SK D&D DESIGN PART
KWON YISEO
SK D&D DESIGN PART
KO JI WON
SK D&D DESIGN PART
SEOK JAE GYEONG
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