London Design Platinum

2024

National Treasure Project

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - Cultural

Client's Name

Yujie Shi

Country / Region

China

In recent years, with advancements in AI and digital technology, we have embarked on the creation of a comprehensive project, Searching for National Treasures + Cultural Tourism Exploration, aiming to achieve a scientific cross-border integration of digital technology and cultural tourism. Our team has extensively explored the cultural essence of various provincial and municipal museums, aesthetically reimagining and innovating the museums and their collections. Our goal is to present rich history and culture to consumers in a more intuitive and accessible digital form. We are committed to combining education with entertainment, inspiring consumers' strong interest in cultural relics and history, and promoting the inheritance and development of historical culture.China is a country with a long history, profound cultural heritage, and a wealth of cultural relics. As of August 2024, there are over 6,833 museums across China, and the National Museum of China alone houses approximately 1.4 million items in its collection. At the same time, China is a country experiencing rapid technological advancement. This project aims to leverage abundant cultural relic resources, combined with cutting-edge AI and digital technology, to promote the dissemination and development of culture.Users transform into virtual characters and explore major digital museums. By searching for cultural relics with unique regional attributes, they immerse themselves in the stories behind these relics through an interactive learning experience. Ultimately, they earn an exclusive medal for safeguarding national treasures, fostering the development of traditional culture and supporting the reinvention of digital cultural tourism.Consider diverse user behaviors and abilities, with special attention to inclusive design for various groups. Train digital guides with unique voices and appearances to narrate and share the stories behind national treasures around the clock, enhancing public awareness and appreciation of traditional cultural knowledge.





Credits

Yujie Shi
Yong Zhang
Xin Wang
Jiayu Zhai
Xi Wu
Xiyun Zhang
Hui Cheng
Yongbo Hu
Shuang Gao
Zhiqiang Wang
Lin Yuan
Xiaokui Fu
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