London Design Gold

2025

Air One

Entrant Company

Shenzhen Lute Jiacheng network technology Co., LTD

Category

Product Design - Personal Care

Client's Name

Country / Region

China

This breast pump adopts a minimalist style, integrating an ultra-thin body with a multifunctional storage bag to create a highly unified product. Its circular design is inspired by the letter "O" in the brand name “MOMCOZY,” symbolizing the cycle of life, nurturing, and harmony. Every detail conveys the intimacy of the mother-child relationship and the continuity of life. The design is simple yet refined, presenting both elegance and sophistication, while subtly expressing respect for motherhood and the preciousness of life.

To reduce size and weight, we have innovatively adopted a dual-pump design (two smaller, more powerful pumps), significantly shrinking the breast pump's size while ensuring high-efficiency milk extraction. More impressively, the breast pump is equipped with a mobile app interface, integrated with milk volume detection technology. Mothers can check the pumping status in real-time on their smartphones, allowing them to have full control over the process at any time.

Psychological Needs: The ultra-thin design makes the product discreet to wear, greatly enhancing the privacy of the pumping process. Whether at home, in the office, or while traveling, moms can enjoy a more comfortable experience.

Physiological Needs: The comfortable wearing experience and multiple performance settings allow each pumping session to be easily adjusted, providing more precise comfort and control.

Emotional Needs: The product's design and features alleviate the anxiety associated with pumping, allowing mothers to balance work and life while reducing stress and anxiety.

This breast pump is dedicated to combining eco-friendliness and safety in the perfect way. The entire product is made from materials that meet edible standards, ensuring that every mother can use it with peace of mind. The milk bowl and its components are made from PPSU, a food-grade recyclable material that is completely safe for breast milk. It remains stable under high temperatures or during sterilization, with no harmful substances released. Additionally, this material is environmentally friendly with minimal pollution risks, offering dual protection for both mothers and the planet.

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