London Design Gold

2025

SFC Group Mammo Monster Campaign

Entrant Company

SFC Group

Category

Communication Design - Campaigns / Advertising

Client's Name

Country / Region

United States

Most campaigns about mammograms focus on facts and reminders, but Mammo Monster took a different approach, using creativity and engagement to confront the fears and excuses that keep women from scheduling their screenings.



At the heart of the campaign was MammoMonster.com, an interactive microsite designed to reframe anxiety around mammograms and encourage action. The campaign introduced Mammo Monster, a playful yet symbolic character representing the worries and procrastination that often delay early detection.



The site featured:



• "Catch the Mammo Monster," an interactive activation where visitors could claim a real-life Mammo Monster plushie, turning fear into something tangible and familiar.

• A downloadable Awareness Kit with shareable resources to spread the message.

• Testimonial videos and quotes from real women explaining why they prioritize their annual screenings.



By blending creative visuals, interactive storytelling, and strategic engagement, Mammo Monster transformed a serious health message into something impossible to ignore, helping women confront their fears, take action, and prioritize their health.

Credits

Executive Creative Director
Brian Zandman
Art Director
Kristy Wilkinson
Copywriter
Jennifer Fry Devault
More Gold Winners
Interior
2025
London Design Awards - Ark Yakiniku

Entrant Company

Muzhu Design Interior Renovation Co., Ltd

Category

Interior Design - Restaurants & Bars

Communication
2025
London Design Awards - SFC Group Mammo Monster Print Ad

Entrant Company

SFC Group

Category

Communication Design - Printed Publications

Interior
2025
London Design Awards - Serene Waterside Retreat

Entrant Company

Chengdu Interior and Exterior Architectural Design Co., Ltd.

Category

Interior Design - Home Décor

Interior
2025
London Design Awards - A Gentle Touch of Wabi-Sabi

Entrant Company

Shaac Design

Category

Interior Design - Residential