London Design Gold

2025

MouTai Year of the Snake gift box

Entrant Company

Shandong Gebeitang Culture Co., Ltd.

Category

Product Design - New Category

Client's Name

MouTai

Country / Region

China

This Moutai Cultural Tourism Spring Festival wine set is inspired by the gourd, implying the continuation of blessings. We are looking for the five famous kilns of Ru, Guan, Ge, Jun and Ding, and specially invited five porcelain masters to carefully supervise the production of ancient porcelain to reproduce the beauty of ancient porcelain and make exquisite gourd-shaped wine separators and wine glasses. The wine glass is a magnetic bottom of the glass, which can be magnetically hung upside down on the branches of the plum tree, which means "Fulu has arrived". The copper alloy plum cup holder is combined with the walnut tray through the traditional mortise and tenon structure, the plum blossoms bloom to announce the new year, and the magpies climb the branches to welcome spring, conveying strong auspicious wishes. With inheritance and innovation as the core, the team deeply excavates the connotation of excellent traditional Chinese culture and inherits the thousand-year-old porcelain vein.

Credits

Shandong Gebeitang Culture Co., Ltd.
XiaoBo Wang
Shandong Gebeitang Culture Co., Ltd.
Fangyin Chen
Shandong Gebeitang Culture Co., Ltd.
GuangHui Xu
Shandong Gebeitang Culture Co., Ltd.
FanZhe Meng&ManNing Li&QianJun Zhao&RunLe Shan&RiCheng Hong&Shuai Chen&WenJie Wang&YaNan Chen&ZiYing Song
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