London Design Platinum

2025

REALM OF THE SNOW AND ICE

Entrant Company

China Resources Land Qianhai Co., Ltd.

Category

Conceptual Design - Exhibition & Events

Client's Name

Country / Region

China

With the core concept of “breaking through the limitations of latitude and longitude and interpreting the new aesthetics of winter inspiration”, the “REALM OF THE SNOW AND ICE” created an immersive ice and snow world of nearly 1,300 square meters, with nearly 8-meter frozen waterfalls pouring down from the canyon, and the romantic drifting snow created a wonderful space with a full sense of contrast for the city.



During the event, the one-day passenger flow exceeded 230,000, which was 182% year-on-year, and drove the passenger flow of the neighboring business districts to increase by 50% year-on-year. The media exposure of the whole area reached 50 million +, Shake Sound Hot Search Shenzhen local list rushed to the top 2, the whole platform of the tap water notes more than 100,000, attracted the central media and more than 10 mainstream official media in Shenzhen and Hong Kong competing for the report, becoming a phenomenal explosive promotion event.

Credits

manager
Xue Deng
manager
Xiaoqin Chen
media
Yining Chao
design
LAM KAMAN
More Platinum Winners
Architectural
2025
London Design Awards - SERENE MANSION
Zhengzhou Jingcheng Real Estate Co., Ltd

Entrant Company

HZS Design Holding Company Limited

Category

Architectural Design - Public Spaces

Product
2025
London Design Awards - PEROVIA|A Node of Light in the Urban Circuit

Entrant Company

TAIWA PRECISE TECHNIQUE CO., LTD.

Category

Product Design - Furniture

Interior
2025
London Design Awards - Urban Xanadu Open Floor Design
Jiaxing Wanyi Real Estate Co., Ltd.

Entrant Company

Hangzhou Pantianshou Landscape Design & Planning Co.,Ltd./Heye Studio

Category

Interior Design - Living Spaces

Interior
2025
London Design Awards - Kingsman Bistro

Entrant Company

WOOSHA DESIGN

Category

Interior Design - Restaurants & Bars