London Design Platinum

2025

Enter the Dragon

Entrant Company

Xiangxiang Design Co., Ltd.

Category

Interior Design - Restaurants & Bars

Client's Name

Country / Region

Taiwan

The project began as a deeply personal mission to transform a family's reverence for Bruce Lee into a tangible, shareable space that provides cinematic, cultural dining experience. The vision was not merely to create a themed restaurant but to construct an immersive environment where identity, memory, and action converge, drawing each guest into his unfolding story that surpasses individual experience.



Drawing from Bruce Lee's legacy as both a martial artist and a cinematic icon, the design conceptualized a space that blurs the lines between film set, dojo, and social stage. Every design choice was rooted in the ethos of Lee's philosophy: strength with elegance, discipline with adaptability, and presence. The space embraces theatricality not to distract but to elevate the act of dining into an experiential journey. Participants are plotted to move through scenes, actively engaging with a story that connects Bruce Lee's legacy with modern cultural experience.



The final result is a restaurant that pulsates with visual energy and cultural texture. It is a hybrid between tribute and transformation, where eastern motifs intersect with industrial materiality, and where the deliberate use of red, black, and Bruce Lee's iconic yellow assertively frames a visceral spatial rhythm. From the entry sequence that mimics a boxing arena to mirrored corridors evoking "Game of Death's" psychological tension, the design invites reflection, interaction, and storytelling. It stands not just as a destination but as a stage where identity is rehearsed and remembered time and again.

Credits

Xiangxiang Design Co., Ltd.
Pei-ying Chiu 邱珮縈
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