London Design Gold

2025

Pulingaw and Their Place of Origin

Entrant Company

JILINYUAN Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Pingtung County Government

Country / Region

Taiwan

Just because something is invisible doesn’t mean it doesn’t exist — like air, like spiritual power.The invisible might hold more power than the physical.

Among Taiwan’s Indigenous peoples, traditional belief is often described as “animism” — the idea that all things, from nature to ancestors, have spirits. This leads to the worship of nature — mountain gods, sea gods, sun gods, tree gods — and also the veneration of ancestors who shaped the tribe. These beliefs are expressed through ceremonies with specific purposes and meanings, often held in sacred spaces, giving a sense of mystery.

In these rituals, the pulingaw is a vital figure — a bridge between the visible world and the invisible. Always women, pulingaw represent life and creation. They communicate with ancestral spirits, visit homes to offer blessings or drive away misfortune, and listen to the needs of both spirits and people.

To understand pulingaw culture, we return to where it began — the tribal communities spread across Pingtung county. This exhibition gathers the stories of over 40 living pulingaw to show how, in a land rich with culture, they have preserved a deep system of faith, language, body knowledge, and ritual. They are the spiritual core of their people.

If you believe, there is power.



The Pingtung County Government invites you to explore this sacred and ancient world through the exhibition Pulingaw and Their Place of Origin. Step into the spiritual heart of Indigenous culture and discover the deep-rooted spiritual traditions passed down through generations.

Credits

Advisors
WENG,YU-HUA HU,YA-WEN
Field Research
WU, CHEN-SHIN CHEN,YU-CHING, LIN,AI-CHEN WANG,YI-REN
Creative Director
LIN,AI-CHEN
Project Planner
HOU,CIAN-JYUAN
Visual Designer / Project Decorator
KAO, HSIU-MEI
Visual Design
LIN, CHUN-LING
Card illustrator
ARUWAI MATILIN
Construction Members
YEN,KUO-SHIH KUO,WEN-CHIN
Video Production
SENSE Design
Makeup Production
NASHA STUDIO
Exhibition Photography
ReMix Beauty & Image SU,PENG-REN
More Gold Winners
Conceptual
2025
London Design Awards - 2025 Central Taiwan Lantern Festival “Shining Taichung”
Taichung City Government Tourism and Travel Bureau

Entrant Company

Haoyi Co., Ltd

Category

Conceptual Design - Exhibition & Events

Interior
2025
London Design Awards - Herling Intelligent Medical Technology (Chengdu) Co., Ltd.

Entrant Company

Kewei System Design

Category

Interior Design - Healthcare

Product
2025
London Design Awards - HP EliteBook Ultra 14 AIPC

Entrant Company

HP Inc.

Category

Product Design - Computer & Information Technology

UX Design
2025
London Design Awards - CareMi

Entrant Company

Savannah College of Art and Design

Category

User Experience Design (UX) - Health / Fitness / Wellness