London Design Gold

2025

Novera: A Personalized Wellness Companion for PCOS

Entrant Company

Bloom Lab Studio

Category

User Experience Design (UX) - Health / Fitness / Wellness

Client's Name

Country / Region

United States

Novera reimagines health tracking for individuals living with Polycystic Ovary Syndrome (PCOS), a chronic condition that affects 1 in 10 women. Often misunderstood or overlooked in mainstream health tech, PCOS requires more than generic advice or basic symptom logs. It calls for a compassionate, personalized approach that acknowledges the lifelong complexity of managing this condition.

Our target audience includes women of reproductive age, typically 14 to 40, who are diagnosed with PCOS or suspect they may have it. Many feel frustrated by unclear medical guidance and struggle with symptoms like irregular periods, acne, fatigue, mood swings, and fertility concerns. Novera centers empathy, adaptability, and identity, giving users a platform to thrive on their own terms.

Unlike data-heavy tracking apps, Novera serves as a thoughtful, adaptive companion for those navigating hormonal imbalances, fatigue, weight fluctuations, dietary struggles, mood swings, and more. Since there is no one-size-fits-all cure for PCOS, Novera’s goal is to empower users to understand and support their bodies.

Key features include AI-powered personalized plans, long-term symptom tracking, and smart insights that combine wearable data with passive and active tracking. Novera helps users spot trends, stay consistent, and celebrate progress. Instead of overwhelming users with charts and numbers, the app introduces a seasonal metaphor to visualize health rhythms. This helps transform hormonal changes into a cycle of growth and reflection, not shame or confusion.

What’s more, we’re actively working on expanding Novera’s ecosystem with features like expert-led programs, peer support groups, and in-app messaging with certified health professionals. Our goal is to deepen the sense of connection and trust so users not only track their journey but grow with a community that understands and supports them every step of the way.

Novera’s interface is designed to feel calm and affirming, with warm visuals, narrative prompts, and soothing microinteractions that turn daily engagement into a moment of self-care. It’s not about fixing the body. It’s about honoring it.

Credits

Product Designer
Yutong Liu
Product Designer
Ruijie Zhao
Product Designer
Elaine Wu
Product Designer
Yue Diao
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