London Design Gold

2025

Concept Design for a Chinese Historical Film Series

Entrant Company

LVAO

Category

Conceptual Design - Film and Television Art Direction & Set Design

Client's Name

Country / Region

China

The objective of this film concept design is to create a unique and memorable environment in which every frame carries a strong visual identity, allowing the film to stand out instantly. All scene designs are tailored and refined according to the narrative needs and artistic vision, resulting in a distinct atmosphere and stylistic coherence.



To elevate the artistic quality of the film, the design process continually explores innovative ideas and technical solutions. By constructing asymmetrical compositions and balanced lighting schemes, the design enhances the visual stability and harmony of each scene. The clever application of proportions reinforces both spatial depth and layered visuals, immersing the audience in a compelling visual experience.



Through carefully curated color palettes, the scenes evoke either vibrant and striking or rich and solemn emotional tones, triggering profound resonance from the viewers. A strong emphasis is placed on detailed craftsmanship, presenting vivid and lifelike imagery that enriches the overall viewing experience.



The design integrates scenery, costumes, and props to reflect the historical setting and cultural essence of ancient China, harmonizing seamlessly with the film’s central theme. The visual storytelling fosters an emotional connection between the audience and the characters, enhancing engagement and immersion.



By incorporating abundant elements of traditional Chinese culture, the design honors and revives the aesthetic legacy of ancient times, offering viewers a truly immersive cultural experience. It not only drives narrative development but also enables a deeper understanding of the story’s meaning and significance.



Throughout the concept design process, a diverse range of techniques, tools, and methods are employed to translate ideas into tangible visuals, while also ensuring the feasibility of implementation in actual production.

More Gold Winners
Interior
2025
London Design Awards - IL9069 Kennedy Town Show Apartment
GH Group

Entrant Company

DNA Architects

Category

Interior Design - New Category

Interior
2025
London Design Awards - Hong Kong City Garden
Ms. Wong

Entrant Company

Entasis Engineering Limited

Category

Interior Design - Living Spaces

Packaging
2025
London Design Awards - Minimix

Entrant Company

Minimix Design Team

Category

Packaging Design - Wine, Beer & Liquor

Interior
2025
London Design Awards - Gathering Pavilion

Entrant Company

TING YU DESIGN CO.,LTD

Category

Interior Design - Residential