London Design Platinum

2025

CHAGEE Guangdong 2nd Anniversary Theme Event

Entrant Company

牛油果设计 NYGDESIGN

Category

Architectural Design - Pop-Ups & Temporary

Client's Name

CHAGEE

Country / Region

China

Celebrating CHAGEE's second anniversary in Guangdong, we've unveiled a pop-up tea house at Shenzhen's MixC World, showcasing Lingnan architecture and offering exclusive gift boxes alongside interactive experiences.

Drawing inspiration from Cantonese "wok ear houses," the tea house features split and symmetrical eaves, with a façade combining traditional Guangdong tiles and CHAGEE's "C" logo. Inside, patterned tiles cover the floor, and hanging curtains create a serene ambiance.

Interactive zones offer tea scent identification and a poetry code wall, engaging customers with games and bringing them closer to the brand. A focus on Cantonese morning tea and Chaoshan Gongfu tea is presented through dynamic wall projections, enhancing the understanding of Guangdong's tea culture.

An MBTI tea personality test allows users to find their perfect tea, and limited-edition peripherals celebrate the anniversary, reflecting the CHAGEE Tea House's cultural essence.

At Chegong Temple station, wrapped columns mimic CHAGEE's milk tea cups, while a 2.5-meter giant tea house installation at seven key stores invites everyone to join in the festivities.

CHAGEE's second anniversary in Guangdong redefines the classic tea culture through innovative interactions, blending tradition with modernity.

More Platinum Winners
Interior
2025
London Design Awards - 2025 Lynk & Co AutoShanghai
LYNK & CO Automobile Sales CO., Ltd 

Entrant Company

Encore Advertising(SHANGHAI)Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Interior
2025
London Design Awards - Yangzhou Arcplus Tianqing Demonstration Area

Entrant Company

AVAD

Category

Interior Design - Commercial 

Landscape
2025
London Design Awards - BLOOMING SPRING
TIANJIN MIXC

Entrant Company

Beijing Mo Ko Culture Communication Co., LTD

Category

Landscape Design - Innovative Landscape (NEW)

Conceptual
2025
London Design Awards - Silence Wang 「THE GREAT SHOW MAN」New Year’s limited concert
Beijing Image Music Co.,Ltd.

Entrant Company

Beijing EmbraceLive Cultural Communication Co., Ltd

Category

Conceptual Design - Exhibition & Events