CHAGEE Guangdong 2nd Anniversary Theme Event

About The Entry

Celebrating CHAGEE's second anniversary in Guangdong, we've unveiled a pop-up tea house at Shenzhen's MixC World, showcasing Lingnan architecture and offering exclusive gift boxes alongside interactive experiences.

Drawing inspiration from Cantonese "wok ear houses," the tea house features split and symmetrical eaves, with a façade combining traditional Guangdong tiles and CHAGEE's "C" logo. Inside, patterned tiles cover the floor, and hanging curtains create a serene ambiance.

Interactive zones offer tea scent identification and a poetry code wall, engaging customers with games and bringing them closer to the brand. A focus on Cantonese morning tea and Chaoshan Gongfu tea is presented through dynamic wall projections, enhancing the understanding of Guangdong's tea culture.

An MBTI tea personality test allows users to find their perfect tea, and limited-edition peripherals celebrate the anniversary, reflecting the CHAGEE Tea House's cultural essence.

At Chegong Temple station, wrapped columns mimic CHAGEE's milk tea cups, while a 2.5-meter giant tea house installation at seven key stores invites everyone to join in the festivities.

CHAGEE's second anniversary in Guangdong redefines the classic tea culture through innovative interactions, blending tradition with modernity.