London Design Silver

2025

SIGN: Promotional Narrative Guidance

Entrant Company

ATELIER YENAN LTD., 3/3 TRIO DESIGN, BAOYI ADVERTISING DESIGN GROUP

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Country / Region

Taiwan

"How do we present ourselves to attract others?" As carriers of this concept, signboards began to emerge in society. We explored their presence in Taiwan's urban streetscape, and through in-depth analysis of their cultural background and aesthetic significance, revealed how signboards reflect human values.



The exhibition "SIGN: Promotional Narrative Guidance" begins with the fundamental question of the “signboard issue” — What is a signboard? — and explores the idea that signboards reflect aesthetic values through four thematic sections.



In the exhibition design, we deconstructed the concept of the sign itself, employing an open design approach: light box structures, exposed light tubes, and layered metal frames guide visitors to uncover the story behind the sign. Art installations placed throughout the space serve as entry points to spark curiosity and deepen understanding of signboards.



At the exhibition, visitors can see not only original signs from the streets but also newly created replicas. By recreating urban streetscapes within a confined space, the exhibition breaks through the boundaries of time and place, offering audiences a glimpse into the cross-era symbolism of signs.

More Silver Winners
Product
2025
London Design Awards - Chinese-style virtual IP image design——Hua Xiaoshuang

Entrant Company

China Shaanxi Huaqing Palace Cultural Tourism Co., Ltd

Category

Product Design - Imaing & Vision

UX Design
2025
London Design Awards - Gamified Design of Chinese Folk Culture

Entrant Company

NetEase(HangZhou)Network Co Ltd

Category

User Experience Design (UX) - Games - Multiplayer

Landscape
2025
London Design Awards - The Iron Line, Millom
Cumberland Council

Entrant Company

Layer.studio

Category

Landscape Design - Industrial Landscape

Architectural
2025
London Design Awards - Life Above Water

Entrant Company

Ruohong Wu

Category

Architectural Design - Conceptual