London Design Gold

2025

Orbital Dawn

Entrant Company

Design Action

Category

Interior Design - Commercial 

Client's Name

Broadway Circuit

Country / Region

Hong Kong SAR

The design concept draws inspiration from the streaks left by stars slashing across the pre-dawn sky. These star trails represent time’s passage, each star’s arc marking a fleeting moment. Countless intertwining star trails compose the cosmic timeline. Cinema itself, an art form of time, transports the audience on a condensed journey through a lifetime or a fantastical adventure within a mere two hours.



The circular form created by the star trails shapes the ceiling, becoming not only a visual focal point but also a portal connecting different times and spaces. Before entering the cinema hall, patrons pass through a "Dawnlight" corridor crafted with gradient glass. Patrons transition from reality to the cinematic space via a "Dawnlight" passage constructed of gradient glass. The designer expertly captures the ethereal qualities of dawn, that interplay of light and mystery bridging day and night, reality and dreams. This chromatic shift acts as a psychological cue, aiding patrons in transitioning from the mundane to the cinematic, preparing them for the immersive experience ahead. Journeying through this "Portal of Time," audiences embark on adventures beyond reality within the virtual worlds created by film.

Credits

Lead Designer
Vincent Li
Designer
Mancy Li
More Gold Winners
Communication
2025
London Design Awards - Share the Road to Sustainability
Wincanton

Entrant Company

Transform Comms

Category

Communication Design - New Category

Interior
2025
London Design Awards - voco Xishuangbanna Gaozhuang
Xishuangbanna Tianjun Enterprise Management Co., Ltd.

Entrant Company

WE Design

Category

Interior Design - Hotels & Resorts

Interior
2025
London Design Awards - POPPY Roastery
BEANS BITOU

Entrant Company

shirokuma and company

Category

Interior Design - Retails, Shops, Department Stores & Mall

Product
2025
London Design Awards - Nian Nian Bu Wang High Heels

Entrant Company

Suzhou Zhaoyan Trading Co., Ltd.

Category

Product Design - Fashion