London Design Silver

2023

Chello: Your Personal Robotaxi Concierge

Entrant Company

Barcelona Technology School

Category

User Experience Design (UX) - Travel

Client's Name

Country / Region

Spain

Chello is a Hindi word which means Come on, Let's go! We are a mobility subscription service for Robotaxis, aiming to provide Gen Zs a sense of control, meaningful connections and convenient and reliable transport.



With the vision for equitable transport, it taps on the latest technologies for customised and immersive experiences. Chello solves the key problems of hassles that public transport users and vehicle owners face while providing them with their private custom vehicles to optimise their commuting experience. With Robotaxis virtually non-existent in Europe, Chello is sure to reinvent travel.



With a minimal flat fee for monthly, weekly and weekend subscriptions, Chello subscribers can access all AV brands within the app. That means no more individual downloads of each Robocar app. Chello users can then use Chello robotaxis daily for school or work commutes and even their weekend inter-state trips.



Chello transforms the commuting experience by allowing users to connect with their friends, families or colleagues from within the private robotaxi space during rides. Through holograms, users can chat with colleagues or friends for a more immersive experience makes connecting with people so much better during travels.



AI-smart routing allows for efficient and hassle-free travel due to instant updates on traffic that optimises the route for efficiency and safety.



The AI chat assistant provides updates and reassurance. It leverages face analytics to engage with users. Good communication helps ensure safety onboard and ease users' worries with pre-emptive updates. Safety is of utmost priority for Robotaxis. From app unlock of the vehicle with customised codes to designated pick-up and drop-off points, and even emergency in-person connection for assistance, every aspect of the Chello journey has been considered and designed for.



With the Chello app, users can schedule rides and get vehicle details. Preferences are saved so there's even coffee or tea from the Chello vehicle, and optimal temperature, humidity, music and more are prepared beforehand.



Now, anyone can live their best life with Chello connectivity. Let's Go!

Credits

Stella Makri
Thais Rodriguez
Radha Gundlapalli
Rachel Shong
Vannesa Yee-Joy
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