Minimix

About The Entry

Minimix invites you to reimagine the cocktail moment.

Minimix introduces a fresh way to enjoy cocktails —anytime, anywhere. It blends the vibrant energy and free-spirit enjoyment of gatherings in any desired moment and place. Recreating spontaneous social moments like pool parties, picnics, and festivals—it uses a bold color palette and simplified graphics to deliver that energy with clarity and charm.

Each cocktail is visually translated using color-driven graphics and symbolic representations of its signature glass shape. Existing visual cues are kept, but reinterpreted with softer, more youthful forms to transform the drinking experience to feel more playful and inviting. This isn’t just packaging; it’s a way of redefining cocktails as social connectors that challenge formality and invite a broader, more inclusive audience into the moment.

This philosophy is reflected in the visual characteristics of the product. Minimix offers four of the most popular cocktails among people in their 20s and 30s, each box containing five single-serving pouches. Designed to fit comfortably in one hand, each pouch holds about 350ml— which is ideal standard for most cocktail recipes. The pouch comes with pre-filled cocktail powder, and once torn open along the perforated line, it transforms into a self-standing cup ready to use.

Add spirits to create a cocktail, or simply pour water for a non-alcoholic mocktail. This dual-purpose design envisioned to inclusively emerge both worlds of drinkers and non-drinkers to have shared moment. Lightweight and portable, Minimix is perfect for both indoor and outdoor occasions, encouraging spontaneous get-togethers. With its user friendly design, it makes it easy and efficient to prep, cleanup, and reduce overall waste creating a more sustainable experience.

Minimix isn’t just about what’s in the drink—it’s about how, where, and with whom we drink it. Leisure enjoyment that brings people together, and turn ordinary moments into something uniquely shared and memorable.