London Design Silver

2025

Shu Jin Yun Shang

Entrant Company

Hubei University

Category

Communication Design - Patterns

Client's Name

Country / Region

China

"Shu Jin Yun Shang" is an original series of pattern designs. I delved deep into the ancient Shu culture, drawing inspiration from the exquisite craftsmanship of thousand-year-old Shu brocade and the mysterious totems of the Sanxingdui civilization. The core of this series lies in deconstructing and reassembling these classic traditional symbols, imbuing them with new vitality through a modern design language. The result is a collection of unique visual patterns that possess both profound cultural heritage and a contemporary aesthetic. I selected the "square-holed coin pattern," symbolizing auspiciousness and wealth, as the foundational framework, integrating it with dynamic "cloud patterns." More significantly, highly representative elements such as the Sanxingdui "beast-face patterns" and "phoenix patterns," along with Chengdu's city flower, the "hibiscus," have been innovatively combined. These seemingly independent elements, through meticulous design, form a new, harmonious, and unified pattern system rich in narrative, exhibiting a unique visual dynamism. Each pattern combination carries profound cultural symbolism and emotional connections. The square-holed coin pattern signifies completeness and good fortune; cloud patterns symbolize lofty aspirations and auspiciousness; phoenix and beast-face patterns convey the mystery and vitality of the ancient Shu civilization; and the hibiscus flower represents the elegance and prosperity of Chengdu. These innovatively designed patterns are not just aesthetic visual presentations but also vivid narrations of the thousand-year-old cultural stories of the Shu region. This series of patterns is an innovative interpretation of traditional cultural symbols within a contemporary design context. Its charm lies not only in the reinterpretation of individual elements but also in the harmonious coexistence and revitalized combination of diverse cultural symbols. These meticulously designed patterns possess excellent scalability and adaptability, suitable for a wide range of applications including silk scarves, home textiles, fashion accessories, and various cultural and creative products, thereby infusing different carriers with a unique cultural temperament and artistic beauty.



Credits

AiLi Long
More Silver Winners
Interior
2025
London Design Awards - Starfall
Ms. Lu

Entrant Company

Pu Shu Design Firm

Category

Interior Design - Residential 

Interior
2025
London Design Awards - Folding Space
DuPont Taiwan

Entrant Company

Ueternity co.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Architectural
2025
London Design Awards - Smart Manufacturing - Floating House Module with Straw Bale

Entrant Company

Freelance

Category

Architectural Design - Low Cost Housing

Packaging
2025
London Design Awards - GOGOSHIMA PAIRING BEER
TK Systems Co., Ltd.

Entrant Company

aizawa office Inc.

Category

Packaging Design - Wine, Beer & Liquor