London Design Gold

2025

Jinchan 7A Antibacterial Curtain- Elsa collection

Entrant

Zhejiang Jinchan Curtain Co.,Ltd

Category

Product Design - Textiles / Floor Coverings

Client's Name

Country / Region

China

Embracing the core philosophy of ‘curtains as art’, the design team has developed a functional health-conscious high-tech curtain collection that can evoke aesthetic imagination and emotional resonance, highlighting the brand’s unremitting pursuit of ‘health, technology, and beauty’. The product ingeniously marries Western elegance with Eastern aesthetics, adding a unique aesthetic touch to spice up living space.

The curtain collection makes innovation in floral patterns. Drawing inspiration from the Elsa Rose (a variety of roses) and Queen Elsa in the film Frozen, it reshapes the rose form by integrating the frost texture from the film, while also incorporating Rococo curves, creating the abstract blooming Elsa Rose to epitomize the self-acceptance and gentle yet resilient characteristics of Queen Elsa. Meanwhile, the product introduces expressive liubai (leaving blankness)—a typical technique in Eastern ink wash painting—whose combination with fluid, graceful Rococo curves leads to a creative fusion of French romance and Eastern aesthetics. Moreover, it offers four low-saturation color options, including milk tea brown, laurel green, rose pink, and rock gray, effortlessly adapting to diverse home styles (French/American/vintage/minimalist, etc.).

Globally pioneering jacquard weaving technology weaves three types of yarn—ultra-fine yarn with a silk-like luster, chenille yarn with a cashmere-like touch, and shimmering yarn with a frost-like texture—into a soft yet strong dense base fabric, equipping the product with four distinctive textures to enhance visual layering and enrich tactile experience. In addition, the curtain collection innovatively employs a three-layer composite structure to completely block out light without any chemical coatings. The application of GRS-certified recyclable eco-friendly materials and 7A antibacterial technology not only ensures worry-free use for both mothers and infants, but also practices the idea of sustainable development.

Credits

Ying Chu
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