London Design Gold

2025

Courage 2.0

Entrant Company

Detail Pte Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Unilever Asia Private Limited

Country / Region

Singapore

In the world of dermatological innovation, packaging is more than just a container—it is a silent ambassador of trust, efficacy, and sophistication. As CLEAR Shampoo seek to communicate their commitment to science-driven skincare technology onto hair care, the fusion of expertise and modernity in packaging design becomes paramount. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.

Credits

Director
Edmund Lim
Senior Graphic Designer
Tony Ng
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