London Design Gold

2025

VW ID. UNYX APP

Entrant Company

Volkswagen (Anhui) Digital Sales and Service Company Limited

Category

Communication Design - Apps / Software

Client's Name

Country / Region

China

The VW ID. UNYX APP provides end-to-end vehicle ownership services, supporting functions such as browsing vehicle models, scheduling test drives, configuring vehicles online, tracking orders, and making payments. Users can remotely control their vehicles, utilize AI-powered smart controls, query vehicle-related services via AI, view service packages, experience voice cloning features, and engage in ecosystem interactions. The app features a dark background accented with 15% gold, creating a luxurious and high-tech feel throughout. Light-effect animations, gyroscope-based interactive icons with metallic textures, and a 3D metal style are integrated across the interface. Hidden features like shaking the phone to call customer service add an element of fun to the user experience. The interface adopts a fluid layout that intelligently adapts to different screen sizes. It includes exclusive smart widgets such as battery range display, combined with high-definition images and text along with dynamic time and weather backgrounds to enhance visual appeal and contextual relevance. A consistent UI component library and night-friendly design ensure safe and comfortable operation while driving. The interface integrates elements such as Avatar-based interaction—for example, "Mr. Chen" guiding users through remote parking steps like “The vehicle will move forward by 3 meters”—simplifying complex operations. With intelligent AI support, users can control their vehicle, access services, and manage after-sales support using voice commands. Users can also seamlessly control in-car comfort features such as the refrigerator and air conditioning (including scheduled cooling, freshness preservation, and heating modes), significantly enhancing the overall user experience. The vehicle’s OS and mobile app offer consistent service capabilities. We promote eco-friendly and energy-saving mobility concepts. By presenting comprehensive vehicle information, technical specifications, and energy consumption data through diverse visual charts and graphs, we help consumers make more informed decisions—contributing to sustainable green travel and global carbon reduction efforts.

Credits

Xi Xi
Peng Yun
Buyun Ding
Xuechen He
Yang Li
Elya
Ming Ni
Yujia Zhang
Xiang Wang
Kay
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