London Design Gold

2025

LOVE OUT LOUD: Turning Human Emotions into Music through AI

Entrant

BC Card

Category

Service Design - Artificial Intelligence

Client's Name

Country / Region

South Korea

LOVE OUT LOUD is an emotional AI music project designed to help people express what they find hardest to say, through music.

The experience begins with an AI-generated image card that reflects the user’s emotional tone. The user writes a heartfelt message, whether it’s love, apology, gratitude, or something left unsaid. Using natural language understanding, the AI analyzes emotional cues and maps them to musical elements such as tempo, key, rhythm, and harmony. Based on this, it composes a melody and writes lyrics that mirror the message’s emotional structure.

What sets LOVE OUT LOUD apart is that the music doesn’t stay digital. Once completed, each song is brought into the physical world, played in partner cafes and performed live on stage. Private emotions become shared, sensory experiences.

The project collected over 1,400 heartfelt messages from users. Some of these were transformed into original songs and performed during a live concert attended by 100 guests.

One of the most moving messages came from a son to his mother living with Alzheimer’s.

“In my next life, I hope I’m born as her parent, so I can give her all the love she gave me.”

That message became a song. As it played in front of him and the audience, it moved many to tears.

By guiding users through a journey of visual reflection, written expression, emotional analysis, creative composition, and real-world sharing, LOVE OUT LOUD redefines how AI can be used as a tool for empathy, not just efficiency.

Rather than positioning AI as a feature, this project frames it as a medium for connection. It bridges emotional distance in a way that feels deeply human.

LOVE OUT LOUD shows how design, when paired with technology and empathy, can turn silence into song, and emotion into something we can all hear.

Credits

Project Director / BC Card
Hyunnam Ha
Creative Planner / BC Card
Hyerim Hwang
Visual Designer / BC Card
Yeongwon Kim
Video Designer / BC Card
Daeun Shin
More Gold Winners
UX Design
2025
London Design Awards - OneExperience
Deutsche Telekom

Entrant

Deutsche Telekom Design & Customer Experience

Category

User Experience Design (UX) - Brand Design & Identity

Product
2025
London Design Awards - M8 Luggage

Entrant

MIYO

Category

Product Design - Travel Accessories

Packaging
2025
London Design Awards - The Yan Herb Codex

Entrant

Happee Taiwan Limited

Category

Packaging Design - Health & Wellness

Conceptual
2025
London Design Awards - Water, Like Earth: Flowing in Harmony
Tzu-Chen Peng

Entrant

Parn Shyr Design

Category

Conceptual Design - Art Installation