London Design Silver

2025

Dianzi Qingyi Clerical Script

Entrant Company

Shanghai Yichuang Information Technology Co., Ltd./ Hellofont

Category

Communication Design - Typography / Signage

Client's Name

Shanghai Yichuang Information Technology Co., Ltd.

Country / Region

China

The font is an innovative script that blends the aesthetic elegance of traditional Chinese calligraphy with the clarity and functionality of modern design language. Drawing on the structure of the official script, an ancient style of calligraphy prevalent during the Han Dynasty (206 B.C. - A.D. 220) and inspired by the angular brushstrokes found in tablet inscriptions of the Northern Dynasties (386-581), this font preserves the charm of traditional Chinese calligraphy while enhancing its versatility for contemporary use—striking a balance between artistic flair and practical readability.

In terms of stroke design, the font draws on the traditional stone inscription style from the later period of the official script era. It retains iconic features such as the “silkworm-head and wild-goose-tail” stroke forms and the alternation of curves and straight lines—starting strokes are rounded and full like silkworms, while ending strokes stretch out gracefully like geese. These elements are combined with modern font characteristics to ensure clean transitions and elegant movement. The result is a poised yet lively font that exudes both traditional charm and modern touch. Structurally, the font features slightly expanded inner spaces and solid, upright character forms. Uniform stroke thickness contributes to a neoclassical style, while maintaining excellent legibility. Available in seven weights, it is suitable for a wide range of layout needs—from headlines to body text, and from print to digital media.

Through meticulous research and innovative design, the font not only inherits the cultural essence of traditional Chinese calligraphy but also meets the functional needs of modern graphic design and personal daily use, thus promoting the diversified development of Chinese creative fonts.

Credits

Shanghai Yichuang Information Technology Co., Ltd.
Xinya Lu
Shanghai Yichuang Information Technology Co., Ltd.
Hellofont
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