London Design Gold

2025

Forma

Entrant Company

Shengjie Wan - User Experience Designer

Category

User Experience Design (UX) - Best Visual Design - Aesthetic

Client's Name

Country / Region

United States

Forma is a next-generation AI-powered beauty studio that empowers users to creatively transform self-portraits with professional-grade tools—no expertise required. Blending advanced generative AI with intuitive UX, Forma enables playful yet sophisticated experimentation with makeup, lighting, background, and editorial aesthetics. Whether you’re simulating a cyberpunk glow, testing bold lipstick looks, or generating magazine-style layouts with a simple prompt, Forma turns self-expression into an immersive visual experience. The interface is deliberately tactile and cinematic, designed to evoke the polish of high-end retouching tools while remaining accessible to casual users. Forma reimagines the beauty editor not as a technical tool, but as a creative playground—personal, expressive, and endlessly adaptable.

More Gold Winners
Fashion
2025
London Design Awards - TIDE

Entrant Company

MUYUN SUN

Category

Fashion Design - Haute Couture

Packaging
2025
London Design Awards - One’s Member Calendula Baby Hair and Body Care Series

Entrant Company

Beijing Jingdong Century Trading Co., Ltd

Category

Packaging Design - Baby & Children

Interior
2025
London Design Awards - Prelude

Entrant Company

Yuanjie (Chengdu) Decoration Design Co., Ltd.

Category

Interior Design - Residential 

Product
2025
London Design Awards - haus  Premium Hinoki Series
Trade Label co.,ltd.

Entrant Company

Takushoku University Kenji MIYAKI / Trade label Co.,Ltd.

Category

Product Design - Personal Care