London Design Gold

2025

Forma

Entrant

Shengjie Wan - User Experience Designer

Category

User Experience Design (UX) - Best Visual Design - Aesthetic

Client's Name

-

Country / Region

United States

About The Entry

Forma is a next-generation AI-powered beauty studio that empowers users to creatively transform self-portraits with professional-grade tools—no expertise required. Blending advanced generative AI with intuitive UX, Forma enables playful yet sophisticated experimentation with makeup, lighting, background, and editorial aesthetics. Whether you’re simulating a cyberpunk glow, testing bold lipstick looks, or generating magazine-style layouts with a simple prompt, Forma turns self-expression into an immersive visual experience. The interface is deliberately tactile and cinematic, designed to evoke the polish of high-end retouching tools while remaining accessible to casual users. Forma reimagines the beauty editor not as a technical tool, but as a creative playground—personal, expressive, and endlessly adaptable.

More Gold Winners
Interior
2025
London Design Awards - Chong'er Total Solution Design

Entrant

hangzhou ich design Cultural and Creative Co., Ltd/Hongxiang Qian

Category

Interior Design - Restaurants & Bars

Interior
2025
London Design Awards - Osprey IN77 Store, Hangzhou
Osprey

Entrant

Osprey & RNP

Category

Interior Design - Retails, Shops, Department Stores & Mall

Product
2025
London Design Awards - Oyansa V1
Yawen Gao, Hang Yan, Can Zheng, Haiyun Gao, Chengshen Tan, Qi Liu, Mingzi Sun

Entrant

Carbonstream Technologies Inc / Hangzhou LanDuDu Studio

Category

Product Design - Sports Equipments

Conceptual
2025
London Design Awards - MIXCLAND:Public Art for Chengdu MIXC’s 13th Anniversary
Chengdu MIXC

Entrant

Cheers Community Creative Marketing (Guangzhou) Co., Ltd.

Category

Conceptual Design - Exhibition & Events