London Design Gold

2025

Forma

Entrant Company

Shengjie Wan - User Experience Designer

Category

User Experience Design (UX) - Best Visual Design - Aesthetic

Client's Name

Country / Region

United States

Forma is a next-generation AI-powered beauty studio that empowers users to creatively transform self-portraits with professional-grade tools—no expertise required. Blending advanced generative AI with intuitive UX, Forma enables playful yet sophisticated experimentation with makeup, lighting, background, and editorial aesthetics. Whether you’re simulating a cyberpunk glow, testing bold lipstick looks, or generating magazine-style layouts with a simple prompt, Forma turns self-expression into an immersive visual experience. The interface is deliberately tactile and cinematic, designed to evoke the polish of high-end retouching tools while remaining accessible to casual users. Forma reimagines the beauty editor not as a technical tool, but as a creative playground—personal, expressive, and endlessly adaptable.

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