CHRISTMAS ON A GREAT STREET 2024

Hexogon Solution completed its fourth collaboration with the Orchard Road Business Association (ORBA) for Christmas on A Great Street 2024, bringing festive magic to Singapore’s most iconic shopping street. Running from November 1, 2024, to January 1, 2025, the event transformed Orchard Road into a stunning Firefly Garden adorned with verdant motifs, with the Hilton Orchard’s side wall serving as the centrepiece for an enchanting Christmas-themed projection show.



The projection featured captivating visuals celebrating the season’s joy. Dazzling 3D projection mapping brought festive scenes of snowflakes, Christmas trees, ornaments, and a delightful gingerbread man to life. Visitors could also unlock additional magical experiences using Hexogon’s PopAR Live mobile application, which offered augmented reality (AR) elements that further enhanced the show.



In addition to the visual spectacle, Hexogon Solution played a vital role in creating a festive atmosphere along Orchard Road by providing audio equipment and sound for ‘Music in the Air.’ This initiative filled the shopping street with cheerful Christmas melodies, completing the immersive holiday experience for all who visited.



“A Celebration of Festive Joy and Innovation”

The celebrations reached a pinnacle during the Christmas and New Year’s Eve countdowns, during which Hexogon Solutions employed remarkable projections alongside synchronized augmented reality effects to create memorable experiences. Additionally, ORBA enhanced the festivities by hosting an Orchard Road Street Party that featured live performances, festive music, and interactive activities and concluded with a captivating midnight celebration.



“This was our fourth project with ORBA, and we were honoured to contribute to this iconic event,” said Adrian Goh, Managing Director of Hexogon Group of Companies. “It is a privilege to be part of this magical season on Orchard Road.”



The success of this year’s event highlights Hexogon Solution’s expertise in immersive multimedia experiences. The team looks forward to delivering more inspiring projects that combine creativity and cutting-edge technology in the future.