Yuhang Transportation Investment Group Logo

This is a brand logo designed for Yuhang Transportation Investment Group.Giving full consideration to the local expression of this enterprises, this logo highlights the integration of the brand and local natural features and humanistic customs, reflecting the inheritance of regional characteristic culture and achieving the effect of reflecting multiple meanings with one figure.

The overall shape of the logo is both traditional and modern with the urban and industry attributes complementing each other, forming a representative symbol with unique Yuhang characteristics. The design team takes the jade Bi unearthed from the Liangzhu Archaeological Ruins, one of the World Cultural Heritage, as the basic image and uses the gradient jade gold as the main color, which not only fits the meaning of investment, but also reflects the long history, inclusiveness and openness of jade culture. This design language package reflects the company's attitude to the local nature and culture, respecting and treating it as a treasure. Meanwhile, it shows the mission of inheriting regional characteristic culture.

To highlight the attributes of the industry and the nature of the transportation investment, the logo outlines the transportation network with the word "Yu"; The central extension of the road resembles the letter "T", which echoes the pinyin initials of "Tong" for traffic and "Tou" for trading. The flowing lines not only bring a very dynamic visual effect, but also highlight the vigorous vitality of Yuhang Transportation Investment Group with an open and large structure, symbolizing its passion for continuous progress and broad development prospects.

Based on the profound heritage of excellent traditional Chinese culture, the design absorbs modern cultural concepts such as science, innovation, standardization and win-win, and depicts the ecological picture of Yuhang Transportation Investment Group’s full efforts to promote the construction of transportation projects in Yuhang district and optimize transportation services, which finally helps the construction of Yuhang, with freehand brushstrokes, highlighting the spirit of enterprise craftsmanship.