CAA+ Bay Area Aesthetic Education Center

About The Entry

The logo of the CAA+ Bay Area Aesthetic Education Center uses minimalist and abstract language to highlight and strengthen "CAA+". C, A, and A are all composed of abstract symbols of forward and upward arrows, which effectively carry out unified visual transformation. The forward and upward arrows represent the professional and profound academic resources and background of the Aesthetic Education Center to promote the aesthetic education cause. The double A upward arrows are like buildings, conveying the starting point of community aesthetic education.

The double arrows converge to form a "+", which is the mutual cooperation between the China Academy of Art and the Bay Area. It is also a spiritual highland where academic (philosophy) and art (beauty) gather together, and it is also the successive influx of various artistic resources and talents. "+" represents infinite possibilities. The "+" double arrows converge and spread outward, and are flexibly applied to different media sizes and brand materials, which are highly brand scalable and recognizable. At the same time, it is the embodiment of the value of aesthetic education communication, and it is also the implicit expression of the "wall-less college". Philosophy and thinking converge here, and beauty and education are spread here, from point to surface, radiating communities, cities, and society.