London Design Gold

2025

Balabooloo AI Companion

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

User Experience Design (UX) - Family & Kids

Client's Name

Shi Yujie, Zhang Yong, Liao Yi, Cai Yue, Liu Siren, Che Xiaolong, Dong Jiacheng, Shao Meilin, Chen Yingshan

Country / Region

China

Balabooloo AI Companion is an AI-based companion app specifically designed for individuals with psychological trauma. Utilizing a “dual-growth virtual world” mechanism, it delivers a long-term companionship experience. Powered by advanced natural language processing and AI-assisted therapeutic technologies, the app accurately responds to users’ emotional needs, providing professional support for those with depression and psychological trauma, reducing feelings of isolation and helping users regain a sense of self-worth. Here, technology becomes a source of warmth, offering a sanctuary for every soul in need of care.

Balabooloo’s AI avatars not only respond instantly to users’ emotional needs but also deeply perceive the psychological expectations behind their words, offering warm companionship. Users can record milestones and daily states, share emotions, and interact with IPs to achieve mutual growth. The “Flow” mechanism turns every interaction into a source of reciprocal development, while the gift feedback system allows users to receive encouragement and kind messages from others within the Growth Planet, fostering emotional connections across space.

By monitoring users’ sleep physiological data through wearable devices, Balabooloo records sleep behaviors and generates personalized sleep reports and psychological suggestions. This feature helps users scientifically understand their physical and emotional states, while nocturnal care stabilizes routines and mental balance, providing deeper psychological support and therapeutic experience for long-term companionship.

The 16 IP avatars are designed based on the MBTI personality model, each unique yet unified under a soft and approachable visual language. Users gain emotional understanding, psychological comfort, and growth motivation through companionship, experiencing a true integration of technology and emotion. The characters are rendered with soft, jelly-like textures and translucent lighting, responding instantly to touch interactions. Warm, gentle colors and lively outlines create a therapeutic and vibrant effect, forming a distinctive “digital personality universe” that instantly conveys warmth and joy to users.

Balabooloo not only addresses individual mental health but also extends into the realm of social impact. By collaborating with hospitals, schools, and professional institutions, the app supports psychological therapy, adolescent mental health education, and autism intervention, forming a dual path of “digital therapy + professional support.”

More Gold Winners
Communication
2025
London Design Awards - Drooly Infinitely: A Bold New Identity
Evapify

Entrant Company

NZR Retail&Branding

Category

Communication Design - Websites

Product
2025
London Design Awards - HP Elite x360 & Elitebook 1040 14 G11 2-in-1 Notebook PC

Entrant Company

HP Inc.

Category

Product Design - Computer & Information Technology

UX Design
2025
London Design Awards - 2025 Yehliu Night Tours – Queen’s Head Illumination
North Coast & Guanyinshan National Scenic Area Headquarters, Tourism Administration, MOTC.

Entrant Company

Share Interactive Marketing CO., LTD.

Category

User Experience Design (UX) - Events

Conceptual
2025
London Design Awards - Moss Whispers
Yiyang Li

Entrant Company

University of the Arts London

Category

Conceptual Design - interaction healing installation