London Design Platinum

2025

Dragon Boat Festival Digital Experience: Race, Predict & Win

Entrant

Baidu.com Times Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - Cultural

Client's Name

Yujie Shi, Yong Zhang, Xin Wang, Shuang Gao, Xi Wu, Yongbo Hu, Jiayu Zhai, Yong Peng, Lianxu Dai

Country / Region

China

About The Entry

The Dragon Boat Festival Digital Experience integrates online racing games, prediction interactions, and live streaming into a unified digital folk culture platform. Users immerse themselves in the Dragon Boat Festival atmosphere, learn traditional customs, earn rewards, and contribute to the digital inheritance and innovative development of festival traditions.

Rooted in the rich culture of the Dragon Boat Festival, the project leverages advanced digital technologies to achieve seamless online-offline integration. By combining AI digital avatars, 3D rendering, and real-time interactive streaming, it fuses traditional festival culture with modern technology, allowing users to experience cultural meaning through engaging interactions.

By leveraging big data AI prediction and interactive live comments, the project integrates competition, knowledge acquisition, and entertainment. The AI digital avatar provides real-time commentary and interactive guidance, lowering the learning curve and enhancing engagement.

Combined with 3D rendering and real-time interactive streaming, the multi-modal gameplay deeply fuses traditional festival culture with modern technology. Users can participate in immersive dragon boat racing, data-driven AI predictions, themed festival livestreams, and offline event linkages, forming a comprehensive "play–predict–watch–race" experience loop that allows them to appreciate cultural meaning through engaging interactions.

Multi-dimensional guidance lowers operational barriers for instant usability. Multi-sensory feedback—including visual, auditory, and haptic cues—enhances immersion. 3D gyroscope technology redefines control intuition, closely simulating real dragon boat racing.

The interface features soft green hues, integrating symbolic elements like zongzi leaves and mugwort. Game environments artistically reproduce local architecture and dragon boat tracks, with refined lighting and textures for immersive visuals. Interactive livestream rooms cultivate a festive atmosphere.

Looking ahead, the project will utilize digital technology to showcase historical culture, provide practical value to society, and advance the development of convenient, intuitive, and multi-dimensional modern educational approaches, fostering harmonious cultural exchange worldwide.

Featured Media

More Platinum Winners
Architectural
2025
London Design Awards - Archlight – A Courtyard Home in the Emirates

Entrant

Mengyao Ye, Shen Tao, Pingnuo Wang

Category

Architectural Design - Residential

Interior
2025
London Design Awards - Stardust Loom: Dawn Blossoms & Moonlit Threads
Mr.Fan & Ms.Chen

Entrant

IMAGINE WEDDING

Category

Interior Design - Stage

Conceptual
2025
London Design Awards - 2024 Taichung International Flower Carpet Festival
Taichung City Government Tourism and Travel Bureau

Entrant

Haoyi Co., Ltd.

Category

Conceptual Design - Exhibition & Events

Architectural
2025
London Design Awards - XI'AN XI
CHINA MERCHANTS SHEKOU INDUSTRIAL ZONEHOLDINGS CO. LTD. XI'AN COMPANY

Entrant

HZS Design Holding Company Limited

Category

Architectural Design - Public Spaces