Urban Memories

About The Entry

This visual design employs lines and colours imbued with Eastern aesthetic elements to depict the vibrant tapestry of Anqiu. Through themes representing spring, summer, autumn and winter, it showcases the city's intangible cultural heritage and natural splendours to the public. The design employs the Chinese characters for the four seasons as graphic elements, paired with seasonally appropriate colour palettes. Its layout structure follows a logical reading sequence, sequentially introducing Anqiu's recommended itinerary. This approach breaks from conventional map design, which typically suggests routes based on spatial relationships, instead helping visitors clearly understand attraction locations and the optimal seasonal highlights for each season. This creative concept stems from an extension of the city's collective memory. Through innovative design, it aims to foster the development and promotion of Anqiu's tourism industry, deepen audiences' understanding of the city's image posters, elevate Anqiu's urban brand, and enhance its overall recognition.