2025
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The AAVIK Lion Cushion is a groundbreaking beauty innovation that merges cultural heritage, advanced skincare science, and refined design aesthetics into a single product. Its exterior design draws deeply from the brand’s birthplace—Bath, the historic Roman city in England. The inspiration comes from the lion sculptures that have guarded the city’s sacred thermal springs since the 1st century. For over 2,000 years, the lion has symbolized strength, eternity, and healing. This symbolism gained new meaning in the Victorian era when Queen Victoria’s physician uncovered the therapeutic benefits of Bath’s waters for skincare. The lion, once a guardian of the springs, now embodies the role of a “protector of healing” within modern beauty rituals.
This narrative is translated into a dual-compartment cushion system that combines functionality with storytelling. The packaging prominently features the lion emblem, reflecting both the restorative power of ancient Rome and the innovative spirit of the British monarchy. The form is further enriched with gemstone-inspired faceting and crescent-shaped detailing, ensuring a luxurious tactile and visual experience.
The AAVIK Lion Cushion is also the world’s first carbonated thermal bi-phase skincare cushion, delivering “makeup and treatment in one.” The innovative dual chamber integrates two formulas: a luminous hydrating balm for localized radiance and a foundation cream for a flawless base. This allows users to achieve both skincare benefits and makeup effects with a single product.
The diamond-light hydrating balm instantly brightens targeted areas, creating sculpted dimension, while the foundation offers smooth coverage. Together, they deliver a multidimensional glow. To enhance usability, the crescent-shaped puff is designed for precision application—ideal for delicate areas such as the nose wings and eye corners. The 23,000-mesh microcrystal net ensures even, ultra-fine dispensing of product, preventing heaviness or caking.
By combining heritage-inspired storytelling, technical innovation, and thoughtful ergonomics, the AAVIK Lion Cushion redefines the modern luxury compact. It symbolizes more than beauty—it embodies a cultural dialogue between ancient healing traditions and contemporary design, presenting a product that is as meaningful as it is functional.
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