London Design Gold

2025

Twist Pen

Entrant Company

MOO

Category

Product Design - Unexpected Design

Client's Name

Country / Region

United Kingdom

The MOO Twist Pen reimagines promotional merchandise through thoughtful design and environmental responsibility. In an industry where 1.6 million single-use ballpoint pens reach U.S. landfills annually, MOO created a refillable alternative that companies can be proud to share.



At 22g of solid aluminum, the pen's weight has been precisely engineered for optimal writing comfort. Testing proved this exact specification delivers the most controlled, satisfying writing experience.



The design features a distinctive kink in the barrel that serves dual purposes: preventing the pen from rolling off desks while creating a unique visual identity. Combined with a smooth twist-action mechanism, these details elevate an everyday object into something genuinely satisfying to use.



Sustainability drives every material choice. The recyclable aluminum body is built for longevity, not disposability. The pen accepts standard Schmidt P900M ink cartridges, making it endlessly refillable. Laser-engraving capability allows for permanent brand customization without adhesive labels that deteriorate over time.

Available in five sophisticated colors—Aluminum, Jet Black, Midnight Blue, Azure Blue, and Burnt Orange—the Twist Pen works across professional contexts while maintaining its distinctive character.



This design challenges the throwaway culture of branded merchandise. By combining durable materials, refillable functionality, and considered ergonomics, MOO proves that promotional products can align quality with environmental values. The Twist Pen doesn't just reduce waste—it creates an object people actually want to keep and use daily.

In a category typically defined by disposability, the MOO Twist Pen offers permanence. It's promotional merchandise reimagined as a tool worth holding onto.

https://www.moo.com/us/new/products/moo-twist-pens/aluminum-one-sided-engraving
https://www.moo.com/blog/inspiration/ballpoint-pens

Credits

Senior Product Designer
Felix Ackerman
Product Designer
Javier Ferrer
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