London Design Silver

2025

Gukeng Traveling Usage Guide

Entrant Company

Yunlin County Government

Category

Communication Design - Tourism & Cultural Communication

Client's Name

Yunlin County Government, NOAH

Country / Region

Taiwan

The cover of the Gukeng Traveling Usage Guide is a stunning testament to local craftsmanship, intricately handcrafted from the region's abundant bamboo. As natural and colored bamboo strips gracefully intertwine in a staggered pattern, they create a vibrant design that captures the essence of Gukeng's artistic heritage. Furthermore, a variety of weaving techniques come together to form meticulously organized layers of texture, lending the piece not only a distinct local identity but also providing robust yet flexible protection for its contents. Over time, the bamboo's hue transitions subtly with the changing seasons, allowing each passport to develop its own unique character marked by the traveler's adventures. In this way, the guide not only chronicles journeys through Gukeng but also embodies a deep sense of sustainability and cultural richness, echoing the footsteps of those who explore this remarkable landscape.



The Gukeng Traveling Usage Guide serves as an invaluable resource, offering an extensive range of information on dining, lodging, sightseeing, and shopping in the vibrant area of Gukeng. Distinctly innovative, this guide moves beyond the limitations of traditional one-time brochures by providing a sustainable and updatable format that keeps pace with the evolving local landscape. At first glance, the cover captures attention with its exquisite bamboo weaving craftsmanship, a testament to the skill of local artisans and elders who collaborated to create it. This initiative not only opens doors for employment opportunities but also fosters meaningful cultural exchange within the community.



Moreover, the guide’s carefully curated content is designed to cultivate partnerships among local businesses. By seamlessly connecting commercial promotion with genuine local experiences, it encourages visitors to engage more deeply with the culture and offerings of Gukeng. As a result, travelers find themselves inspired to explore new avenues for participation and consumption. In addition, the handbook features specially designed notebook pages, providing travelers with a unique space to write, sketch, and document their experiences. This personal touch transforms the guide into a cherished testament to their journey, allowing memories to be captured in a creative and meaningful way.

Credits

Gukeng Sustainable Industries Alliance
Strong Love Culture SE Ltd.
NOAH TEAM
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