London Design Silver

2025

Urban Patina – Original Abstract Rug Collection

Entrant

Shenzhen Starise Creation Technology Co., Ltd

Category

Product Design - Textiles / Floor Coverings

Client's Name

Self-initiated (Shenzhen Starise Creation Technology Co., Ltd.)

Country / Region

China

Urban Patina is an abstract rug system designed to set scenes, quiet visual noise, and make styling success repeatable across homes. Inspired by city patina and mineral weathering, the collection layers eroded brushwork, mineral washes, and micro-grain textures into non-directional layouts that read beautifully in both wide lifestyle shots and close-ups.

Three calibrated palettes—Cool Slate/Glacier, Warm Limestone/Sand, and Neutral Silver—pair naturally with black leather, oak tones, and linen neutrals, making them a perfect fit for Japandi, Scandinavian, modern, and transitional interiors.



Construction. A comfortable four-layer build: plush faux-wool surface → cushioning non-woven layer → TPR non-slip layer → breathable cotton fabric backing. Fine reinforced edges resist curling while keeping a slim, door-friendly profile.



Why it works in real spaces, the abstract language avoids literal motifs, letting furniture, art, and daylight take the lead—so the rug becomes a quiet ground that increases contrast control and warmth. The pile density is tuned to be foldable for compact shipping/storage, non-shedding for easy care, and spot-clean friendly for families with kids and pets. By stabilising texture and color contrast, Urban Patina improves photo legibility and consumer confidence for e-commerce listings.



Key specs: faux wool + non-woven + TPR + cotton backing; reinforced edges; foldable; non-slip; non-shedding; spot-clean friendly.

Use scenarios: living room, bedroom, dining, and home office.

More Silver Winners
UX Design
2025
London Design Awards - DeltaApp: A full-service guided analytics platform

Entrant

Bissantz & Company

Category

User Experience Design (UX) - Best Innovation

Conceptual
2025
London Design Awards - Empty Throne
香港浸会大学

Entrant

袁小丁

Category

Conceptual Design - 2D pixel game

Interior
2025
London Design Awards - J.Lindeberg Flagshipstore Seoul
SHINSEGAE INTERNATIONAL

Entrant

Showmakers

Category

Interior Design - Retails, Shops, Department Stores & Mall

Product
2025
London Design Awards - ASK JUNIOR Rapid-drying Series
ASK JUNIOR

Entrant

Hangzhou Ouchao Trading Co., Ltd.

Category

Product Design - Textiles / Floor Coverings