London Design Platinum

2025

TAN GIM Jun Club

Entrant Company

PURE DESIGN

Category

Interior Design - Entertainment

Client's Name

POLY Group

Country / Region

China

Poly TAN GIM in Sanya, as a new masterpiece of the ​​"TAN GIM Series"​​ by ​Poly, draws its creative essence from ​​"jade,"​​ reshaping the high-end residential experience in Sanya as if sculpting fine jade. PURE DESIGN deeply deconstructed the local cultural genes of Sanya, and through the artistic interpretation of ​​"revealing refined jade from unworked stone,"​​ transformed the formal imagery of Qiongya’s ancient city into a ​Haipai design language. This achieves a poetic translation of traditional culture within a contemporary minimalist composition, constructing a highly customized social realm – the ​JUN Club​ – that integrates cultural depth and modern sensibility.

nspired by nature and embedding art into the environment, the design subtly blends ​Haipai elegance with a touch of hidden luxury. Modern charm and tropical lightscapes grow on bookshelves with shell-like textures and are diffused within the poetic play of light and shadow created by everlasting flower installations. This guides residents into an immersive ​Haipai artistic journey​ within the ​JUN Club, allowing them to appreciate the unique charm of interwoven culture and art in every inch of the space.

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