London Design Gold

2025

NEXAY CRUSH

Entrant Company

Mastery lnnovations Co., limited

Category

Product Design - Hobby & Leisure

Client's Name

Country / Region

United States

NEXAY CRUSH

Crush in Clouds



TWINX Tech

The TWINX Technology features an innovative "dual mesh coil" and "dual airflow" structure that balances massive vapor production with intense flavor in a single device. The dual coils work synergistically to improve atomization efficiency, ensuring ample and consistent vapor, while the independent air channels provide precise airflow control for a purer and more powerful flavor burst. Users can easily switch between "Power" and "Smooth" to customize their experience.



Big Puff, Great Taste

Compliant with UK regulations, the product utilizes a "2+8mL" replaceable pod system that delivers up to approximately 10,000 puffs. The built-in 800mAh battery ensures long-lasting performance, while the custom-developed flavors—created by a UK-based team—incorporate globally inspired taste trends. With both Normal and Power output modes, it adapts to varied user preferences and situations.



Easy to use

Designed with a user-centered approach, the device includes a transparent pod for easy e-liquid level monitoring, a compact form factor for portability, and a clear battery indicator for convenient power management. The intuitive design ensures ease of use from the first interaction.



Dreaming Design

The product features a carefully crafted gradient color finish, where shades blend softly to create a dreamy and contemporary aesthetic. This design not only enhances visual identity but also elevates the device into a lifestyle accessory that merges technology with artistic expression.

https://www.nexabar.co.uk/products/nexay-crush/

Credits

Mastery lnnovations Co., limited
Xiaojia Wu
Mastery lnnovations Co., limited
Bozhong Li
Mastery lnnovations Co., limited
Dapeng Zhao
Mastery Innovations Co., Limited
Kaiyan Fan
Mastery lnnovations Co., limited
Yi Tang
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