Sales Center

The sales center adopts a “Haipai understated luxury” design language, crafted to resonate with the refined aesthetics and lifestyle aspirations of high-end, improvement-oriented clients. The term Haipai embodies a unique cultural synthesis of East and West — a spirit that embraces both the elegance and restraint of the Orient and the modernity and sophistication of Art Deco. “Understated luxury” in this context rejects ostentatious logos and flashy materials, instead pursuing a quiet sense of opulence expressed through texture, craftsmanship, and atmosphere.

Here, luxury is not a matter of excess but of refinement — revealed in the tactility of materials, precision of details, ingenuity of design, and cultural depth of the space. Together, they create an environment rich in story, texture, and taste — a living expression of subtle and enduring elegance. The overall palette centers on dark walnut wood and deep brown marble, establishing a calm and introspective spatial tone — one that feels gracefully aged, evoking a sense of time and permanence.

Prada Green marble serves as the thematic color, accentuated with antique brass metal details at the model and bar counters to create striking focal points. In contrast, caramel and ivory furnishings introduce lightness and warmth, balancing the space and lending it a refined, contemporary sophistication.

The “Haipai understated luxury” aesthetic places great emphasis on the authenticity and texture of materials.

Walls are clad in natural walnut veneer with refined linear detailing, cultivating a sense of warmth and composure.

Large-format flooring in black, ink-like patterned stone evokes mystery and depth, while accents of Prada Green marble elevate the overall sense of quality and visual rhythm. The model and bar counters feature brushed brass-finish stainless steel, complemented by white leather panels, metallic lighting fixtures, and shelving details that subtly reveal a patina of time.

These deliberate material juxtapositions convey an elegance that is refined rather than ostentatious, timeless rather than trendy. Through meticulous balance of proportion, texture, and tone, the soft furnishings harmonize human warmth with architectural elegance — giving the entire space its distinctive “Haipai understated luxury” character.