SHOWROOM ANTA SNEAKERVERSE I WUKANGROAD SHOWROOM

This project, located on Wukang Road, Shanghai, is a new-concept retail space centered around fashion and creativity. It deeply resonates with the culture and history of Wukang Road. A striking example is the staircases on both sides of the store: one side preserves the original staircase, whose weathered surfaces tell stories of the past; the other introduces a newly paved staircase with a modern approach. This leads to a harmonious blend of the old and the new, beautifully interpreting the inheritance and innovation of Wukang Road’s culture and history.

The facade presents a minimalist, modern style, featuring the eye-catching luminous logo to enhance brand recognition. Extensive glass windows flood the interior with natural light, and offer passersby a clear view of meticulously arranged displays to effectively attract consumers.

Consumers, when stepping inside, feel as if entering a curated world of fashion. Exquisite display frames show various distinctive sneakers, with an artfully staggered layout improving spatial layering and visual appeal. Well-organized fashion apparel in dedicated zones facilitates easy browsing and selection. The design philosophy of ‘breaking rules and redefining possibilities’ is reflected in every detail. The project not only embodies a symbiosis of elegance and strength, but also presents a unique aesthetic—rugged and refined as well as gentle and sharp—through ingenious contrast in material and color. The interplay of retro and modern elements creates a fashion-forward atmosphere with profound historical significance.

This project is more than a retail store; it’s a platform that encourages customers to explore and define their personal style. Here, everyone can find their own rhythm in fashion and experience the thrill of pushing boundaries and breaking conventions. This store has become a prominent landmark of Wukang Road, attracting fashion enthusiasts to visit and shop. Whether for a trendsetter pursuing distinctive looks or a designer seeking inspiration, this is a place where fashion insight and shopping enjoyment come together.