Jasmine Series

About The Entry

The design is inspired by a fleeting moment at dawn in the Gardens of Versailles, as the first rays of sunlight illuminate dew-kissed jasmine petals. We sought to capture not just a fragrance, but the very essence of this moment—the pure vitality born from the interplay of light, flora, and morning dew.

Garden Geometry: The hexagonal prism bottle draws inspiration from the geometric order of French gardens. Each facet acts as a viewfinder, refracting light to imbue the static form with a dynamic, flowing vitality.

Classical Apothecary Aesthetics: Honoring our heritage dating back to 1772, the design borrows from the form of classic European apothecary jars. This evokes a sense of scientific professionalism and trust, symbolizing a jasmine restorative formula perfected over time.

Fusion of Eastern Aesthetics: Centered around the "Oriental Fairy" jasmine, the bottle is adorned with a modern floral totem in a line-drawing style. This incorporates the gentle rhythm of negative space found in ink wash painting, creating a harmonious dialogue between Eastern fluidity and Western geometry for a captivating cross-cultural appeal.

The primary color of the series is a deep, vibrant emerald green, symbolizing nature, botanicals, and purification. It precisely communicates the oil-controlling and clarifying efficacy of the jasmine essence. This highly saturated hue, distinct from common pale greens, underscores the product's premium and high-performance positioning.

The transparent body reveals the purity of the liquid within, while the matte silver cap and pump introduce a cool, technological feel. This hints at the backing of patented formulas like "Saccharomyces Ferment Filtrate," creating a seamless fusion of nature and science.

The bottle's dimensions—its angles, width, and height—have been meticulously engineered for ergonomics. It ensures a comfortable and secure grip for any hand, regardless of gender. The pump's travel distance and dispensation volume have been rigorously tested to guarantee a smooth, precise, and effortless user experience.

The label design eschews complexity. A vast canvas of the signature green serves as a backdrop, accentuating the exquisite brand logo and an elegant French serif typeface.This minimalist approach not only enhances the product's luxurious character but also makes key information instantly clear.